In summary: Difficult to tell. Google is verrrrrry late for the party.
Reason: Facebook, Inc. owns the chat market. In this article by the Verge “Why Google's Allo messaging app is a big step backwards”, they argue that Google’s Allo is a big step backwards. In short, one needs to realize how enormous Whatsapp and Messenger are:
Facebook has 1 Billion monthly unique people using Whatsapp and 900 Millionuniques using Messenger. Competing with that is extremely challenging.
Google attempted to market many chat/communication like:
Google TalkBuzzHangouts
All were not as viral as Messenger or Whatsapp. Now, google’s card is an Artificially Intelligent chat app: Google’s Allo - something new. However, that doesn’t guarantee winning over Whatsapp or Messenger because its
Practicality versus Creativity
Resourced:-from Quora
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